Product Costs and Margin Calculators
To help you create profitable products that will delight your customers, we have created a handy product cost & margin calculator.
You can download the calculator now using the currency links below.
Further information on how we have created these calculators and how the pricing model works can be found below.
Our pricing model explained...
It’s important that you treat an Interflora order in the same way that you treat a local order. Both Interflora and your fellow members send orders to each other on the basis that each member accepts that they will receive 70% of the order value and that the recipient should still receive their gift to the full value that the customer has paid.
To help you create profitable products that will delight your customers, we have created a handy product calcluator. You can download the calulator now using the links below. Be sure to carry on reading
For each product featured we provide a guide that supplies you with the following information:
• Approximate flower retail value (inc. VAT) based on a mark-up of 3.
• Flower wholesale costs based on mark-up.
• Approximate sundry retail costs (inc. VAT) based on a mark-up of 3.
– Sundry costs can vary slightly depending on the sundries you select to use. For example, the vase you choose to use based on the options supplied in the guide. All sundry costs and options are listed in the guide and on the product costing sheet.
– Assuming a skills charge of 20% calculated after the sundries price.
This information should help you when costing Florist’s Choice Gifts.
In the table below, you will find an example breakdown of how you should fulfil an Interflora order to the same retail value as a local order.
The above assumptions are based on the most common costing model used by our florists for their
local business which is:
• A sundry mark up of x 3 on the wholesale costs (ex VAT).
• A skills charge calculated at 20% after the cost of the sundries has been deducted.
• A flower mark up of x 3 on the wholesale costs (ex VAT).
Using these assumptions, we have created a revised product costing sheet together with a new pricing calculator which works out the price breakdown for a product.
The sundry value is a fixed cost whereas the flower value is what’s left over after the sundry cost and skills charge have been deducted and is a recommendation based on the mark up and skills charge applied.
We have created both a Pound Sterling and Euro version of the calculator. You can download the calculator you require by clicking on the links below:
Pound Sterling Product Cost & Margin Calculator
Euro Product Cost & Margin Calculator
Once you have downloaded a copy of the pricing calculator, simply enter the Interflora product code you have received, and insert the mark up and skills charge you would use for a local order into the boxes highlighted in yellow. The spreadsheet will then automatically calculate the flower value that should be used to fulfil that order.
Remember, our product costing sheet is set using a mark-up of x 3 and 20% skills charge so if you amend these rates, your content may differ slightly from the values we have presented throughout the guide and on the product costing sheet.